A 36% increase in sponsorship awareness and an 18% increase in unprompted brand awareness over the last four years were important considerations when HSBC decided to renew its principal sponsorship of the Hawthorn AFL Club, according to the company.
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Energy company, AGL has become the naming rights sponsor of the Sunshine Coast Helicopter Rescue Service.
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Call centre, IT and logistical solutions company, PCI, will be looking to drive brand awareness through its new major partnership with the St Kilda AFL club.
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HSBC has renewed its major sponsorship of the Hawthorn AFL club and the club has called on the Tasmanian Government to extend its sponsorship.Read more
The Melbourne AFL club has signed $6.5 million in new sponsorships in the past six months, according to club commercial partnerships manager Scott Macdonald, with its latest deal with Betezy capping off new partnerships with internet security software company Kaspersky and Hankook Tyres.Read more
Tyre retailer, Tyrepower has become a major sponsor of the Cronulla Sharks NRL club. As part of the one-year deal, Tyrepower will receive branding on the front of shorts, stadium signage, corporate hospitality and interstate trips to the Melbourne and Brisbane State of Origin matches.
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While Tiger Wood's presence might be good for the Australian Masters, it is likely to have a seriously negative impact on the ability of other golf tournaments on the Australian calendar to attract sponsors, says five-time British Open champion, Peter Thomson.Read more
Efforts by the NRL and its clubs to increase club membership appear to be working, with membership across all clubs surpassing 100,000 for the first time.Read more
Wagering agency Betfair has become a major sponsor of the Geelong Cats AFL club. The sponsorship is primarily signage based but will allow the company in-ground promotional opportunities to showcase its products in a live environment.
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Coca-Cola Amatil (CCA) has added the Brisbane Lions to its extensive AFL club sponsorship roster in a deal which included the lucrative pourage rights at the Lion's home stadium, The Gabba.
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