Significant local activation for Heineken Rugby World Cup campaign
Heineken plans to support its sponsorship of the 2011 Rugby World Cup in New Zealand with major leveraging activity and marketing in Australia.Read more
More latest news - page 1409
Pressure grows on alcohol sponsorship
The Australian Drug Foundation and the Cancer Council of Victoria have entered the debate over alcohol sports sponsorship citing a study from the US that links alcohol branding on sports apparel with increased alcohol consumption by participants.Read more
Sponsors cold on NRL
The controversial start to the 2009 NRL season has already resulted in a number of potential sponsors stepping away from the code, with the Bulldogs club claiming it has lost out on a couple of deals since the publicity broke.Read more
Suzuki Australia renews Queensland State of Origin deal
Suzuki Australia has renewed its sponsorship of the Queensland State of Origin team and will return as the Queensland Origin team coach sponsor for this year's series.
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Rock Energy Drinks sponsor MINI Challenge Team
Emerging beverage company Rock Energy Drinks has become the major sponsor of the Bargwanna Motorsport MINI Challenge team.Read more
More High Performance Funding sought from May budget
The Australian Olympic Committee (AOC) and Paralympic Committee have completed the High Performance Plan which calls for increased funding for Olympic and Paralympic athletes, and the two organisations have urged the Federal Government to make additional funding available in the May Federal Budget.Read more
Commonwealth Bank renews Cricket Australia deal
The Commonwealth Bank has extended its sponsorship of Cricket Australia to June 2011.Read more
Universal Pictures to promote Crowe films on Rabbitohs sleeve
Universal Pictures Australia has become a sponsor of the South Sydney Rabbitohs NRL club and will promote the upcoming film, State of Play, on the club's sleeve for the first eleven rounds of this season.Read more
Schweppes takes VRC partnership to more than 30 years
Beverage company, Schweppes Australia, has extended its sponsorship of the Victoria Racing Club for a further five years.
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Melbourne FC finalise joint major sponsorship deal
The distributor of Hankook Tyres in Australia, LD Wholesales Tyres, has become a major sponsor of the Melbourne Football Club (AFL).
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