Essendon signs Australian Unity as health insurance and member partner
The Essendon Football Club has signed Australian Unity as both health insurance and member partner for the current season.
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The Vinyl Room turns up the volume to energise Sharks home games
The Vinyl Room has expanded its Cronulla Sharks NRL club deal to become primary backer of the club’s new match-day fan engagement activation SHARKS LIVE.
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Alliance Airlines see Reds as great value for three more years
Alliance Airlines will continue to sponsor the Queensland Rugby Union (QRU) for three more years to the end of 2028.
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Minerals Council aligns women in mining push with Wallaroos' Pacific Four Series
Rugby Australia (RA) has signed the Minerals Council of Australia (MCA) which takes naming rights to the Wallaroos’ Pacific Four Series Test matches this year.
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Santos pumps up Port Adelaide backing, takes GFG asset
Santos has replaced GFG Alliance as a Port Adelaide Co-major Partner and its logo, appeared on the players’ guernsey for last weekend’s Sir Doug Nicholls Round.
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Pepper Money spices up Wests Tigers sponsorship
Pepper Money has launched its first major brand campaign with the Wests Tigers since signing on as the NRL club’s Principal Partner in late 2024.
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Acronis, OpSys take software approach to Adelaide Crows deal
Acronis has signed a multi-year deal with the Adelaide Football Club which is its first sponsorship in the AFL.
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Arr! Pirate Life extends Freo deal to away-game pubs
Pirate Life is leveraging its sponsorship of the AFL’s Fremantle Dockers by activating six Perth pubs as away-game venues.
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AFL Gather Round fans find KFC on guernseys Finger Lickin’ Good
KFC achieved the best brand exposure of guernsey sponsors for the AFL’s recent Gather Round according to a YouGov Sport survey.
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Mazda renewal marques long-term deal with North Melbourne
Mazda has renewed with the AFL’s North Melbourne Football Club to add three years to the partnership that began in 1999.
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