While the US sponsorship industry battles against proposed bans on sponsorship by companies that received government support, new research shows that the majority of US consumers agree with the sentiment behind the legislation.
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The Bank of Queensland has renewed its sponsorship of the Brisbane Lions AFL club and said its leveraging program at away games in Victoria had been a big success in lifting awareness of the Bank's service offering among key markets outside its home state.Read more
Sony has announced that it will not renew its major sponsorship of the New Zealand based, Wellington Phoenix A-League club.Read more
The US sponsorship marketing industry is stepping up its battle against proposals to ban financial companies that receive government support from sponsoring sports or events.
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The Sport is Fantastic conference has added more international speakers to its line-up. Read more
The Western Australian Lotteries Commission, Lotterywest, has extended its support of football in WA and will remain the naming rights partner of the senior men's cup competition, the Soccer Pools Cup for 2009.
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Sport apparel and footwear brand adidas, will be the on-field and training apparel supplier for the Gold Coast Titans NRL club from 2010.Read more
Vodafone Australia has continued to shift the focus of its sponsorship portfolio and has announced it will not renew its major sponsorship deals with the Brisbane Lions and Port Adelaide AFL clubs when they expire at the end of the 2009 season.Read more
Market research agency, Square Holes, has become a major sponsor of the 2009 Bigpond Adelaide Film Festival. Read more
The presence of former England and Liverpool striker Robbie Fowler has had a major impact on new A-League entrant, the North Queensland Fury's ability to attract sponsors, according to the club.Read more
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