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ASMA claims sponsorship "comparatively protected" from downturn

Media reporting of the Sweeney Sports sponsorship marketing survey may have painted an overly gloomy outlook for the industry according to the Australasian Sponsorship Marketing Association (ASMA), which says the results actually indicated the sector will be "comparatively protected" from the downturn.
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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?