The St George Bank has increased its sponsorship of the Sydney Symphony Orchestra (SSO), stepping up from being a gold sponsor to a major sponsor of the organisation. As part of the new sponsorship, St George becomes the presenting partner of a new four-concert series called Kaleidoscope.
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High profile Australian tennis player Jelena Dokic, has signed a significant sponsorship deal with Jetstar and will be an ambassador of the airline for the next three years.
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Sportingbet has become a partner of the Melbourne Racing Club and will become a major sponsor of the 2009 Caulfield Festival of Racing.Read more
The acquisition of Wizard Home Loans by Aussie Home Loans could bring about major changes to sponsorships in the National Rugby League (NRL) and Australian Football League (AFL).
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The leading Australian Open tennis sponsors continue to track high recall and awareness from viewers and attendees, according to new research by Roy Morgan.
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Female football (soccer) fans are an untapped revenue source and could provide clubs with much needed cash flow during the economic crisis according to new research from specialist European sports marketing company SPORT+MARKT. Read more
The economic slump has hit international rugby sponsorships with news this week that Air New Zealand is to scale back its sponsorship of the New Zealand Rugby Union.
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The Asia Pacific region is expected to experience the greatest sponsorship growth in 2009, according to research by US sponsorship information company IEG.Read more
High profile tennis player Jelena Dokic will be keeping an open mind when looking at sponsorship opportunities, according to her managers, sports marketing company, IMG.Read more
The Australian College of Physical Education (ACPE) has become a sponsor of the Penrith Panthers NRL club and as part of the deal ACPE will be the co-major sponsor of the Panthers National Youth Competition Toyota Cup team for the next two seasons.Read more
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