Sports brand Nike has regained its position as Australia's top sports sponsor, with its Olympic Games activations and successes by Nike-sponsored athletes Tigers Woods, Roger Federer and Rafael Nadal, increasing its brand awareness to 32% of Australian consumers, according to the winter edition of the Sweeney Sports Report.
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Vodafone Australia has made another significant step in refocusing its sponsorship portfolio by acquiring naming rights for the MTV Australia Awards.
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Australian Olympic aerial skiing gold medalist, Alisa Camplin has become a brand ambassador for a new anti-ageing skin care product, Kore Intact.
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Pay television network, FOXTEL, has become a principal sponsor of the Sydney Dance Company.
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The National Basketball League (NBL) has reclaimed the Sydney Spirit licence after the former owners, Razorbacks Entertainment Pty Limited, failed to remedy a default notice issues against it.Read more
The Australian Business Arts Foundation (AbaF) has released its Gold Book 2008 which includes 42 case studies on successful relationships between business, donors and the arts.Read more
Members Equity Bank has continued its sponsorship portfolio expansion, with a unique sponsorship deal with the 2009 Hyundai Hopman Cup. Read more
Liquor distribution group Australian Liquor Marketers (ALM) has become a major sponsor of the St George Illawarra Dragons NRL Club.Read more
Members Equity Bank has become a major sponsor of the Melbourne Storm NRL Club and will be its new front-of-jersey sponsor for the next three years.
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Sunglasses brand Arnette has increased its support of Australian junior surfing by becoming a major sponsor of the Australian National, and NSW junior surfing titles.Read more
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