Stone Brothers secure sponsorship renewal
SP Tools has renewed its naming rights sponsorship of the Stone Brothers Racing Ford Falcon driven by Shane van Gisbergen. Read more
More latest news - page 1427
3 mobile's cricket experiential execution revealed
Mobile phone company 3 mobile, is using a reconfigured shipping container as the centre piece of its summer cricket experiential campaign. Read more
McDonald's sponsorship strategy unchanged
Restaurant giant McDonald's is experiencing strong sales growth despite the worsening economy, and has no plans to rein in its substantial sponsorship portfolio, says McDonald's director of marketing, Helen Farquhar.
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MCG to remain home of international cricket
International cricket will continue to be played at the Melbourne Cricket Ground (MCG) until March 2019. Read more
West Coast finalise shorts deal and renew majors
Perth-based construction company, Perth Precast, has become a premier partner of the West Coast Eagles AFL club and will be the club's short sponsor for next season.
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Fremantle sign joint major sponsor
Recruitment and facilities management company, Integrated Group, has become a co-major sponsor of the Fremantle Football Club and will join LG Electronics as a joint jersey sponsor of the club.Read more
LG Electronics global F1 deal to clash with local Panasonic sponsorship
LG Electronics has become a global partner and technology partner of Formula 1 but the deal will clash in Australia with long-term Australian Grand Prix sponsor, Panasonic.Read more
Rescue package for Sydney Spirit
The National Basketball League (NBL) and owners of other NBL teams have come up with a rescue package for the struggling Sydney Spirit NBL club.
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Port Adelaide restructures membership using choice modelling: CASE STUDY
The Port Adelaide AFL club has restructured its membership packages using an innovative marketing approach, and anticipates the move will insulate its membership tally from an economic downturn.
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Carlton sponsorships shuffle as Tourism Malaysia signs joint jersey deal
Tourism Malaysia has become a joint major sponsor of the Carlton Football Club, joining Hyundai as a jersey partner for the next season. Read more
