The Australian Sponsorship Marketing Association has defended sport sponsorships by alcohol companies, arguing they offer a unique opportunity to promote responsible consumption of alcohol.Read more
Wagering agency, Sportsbet says it's keen to support struggling AFL clubs despite not being able to enter into conventional sponsorships. Despite the restrictions (imposed by the AFL to protect code sponsors Tabcorp and Betfair), Sportsbet's CEO, Matt Tripp has offered 5% of gross profits from Australian football betting to the AFL next season.Read more
A new study on alcohol addiction and sport concludes that there is a clear link between alcohol sponsorships and problem drinking by athletes. Read more
The National Australia Bank (NAB) major sponsorship of the AFL has been extended for a further year and will now run through to 2011.Read more
Renewable solar energy hot water solutions provider, Quantum Energy Technologies has been announced as Manly NRL Club's new jersey sponsor.Read more
Papua New Guinean (PNG) rice producer, Trukai Industries' sponsorship of the North Queensland Cowboys NRL club (see full sponsorship portfolio) will primarily be leveraged in PNG because the company has no brand exposure requirement in Australia. Read more
The North Melbourne AFL Club has announced a record $1 million profit for the year and attributed the result to growth in membership and sponsorship.
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Hawthorn AFL Club announced a net operating profit of just over $4 million which is a club record and up 12.5% on last year. Read more
Wagering agency Betfair has finalised a three-year major sponsorship with the Melbourne Racing Club and as part of the deal will receive naming rights to the Sandown Racecourse.Read more
V Australia, the international division of airline Virgin Blue, has become the naming rights sponsor of the Inside Film Awards. Read more
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