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$9 million return for Tasmanian Hawks deal

The Tasmanian Government received over $9 million worth of economic and branding benefits from its 2007 major sponsorship of the Hawthorn AFL club, according to the state's Tourism Minister and Minister for Sport and Recreation, Michelle O'Byrne.
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Bulldogs to raise $200k for Camp Quality

The Bulldogs NRL club has committed to raise a minimum of $100,000 a year for the next two years for Camp Quality in what the club says is the most comprehensive partnership between a charity and a rugby league club.Read more

TCL Electronics renew Melbourne Cup partnership

TCL Electronics Australia has renewed its sponsorship of the Victorian Racing Club and will enter its fourth consecutive year as official supplier of TCL LCD Televisions for the 2008 Melbourne Cup Carnival.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?