The Jata Rolling Shield, a new Australian Twenty20 cricket tournament targeting the corporate sector and casual players alike, is already receiving a lot of interest from sponsors looking to capitalise on Twenty20 cricket's popularity, according to the CEO of the company behind the competition.Read more
By unifying basketball's Australian administration, and better packaging of its sponsorship assets, Basketball Australia hopes to increase its sponsorship revenue by approximately $2 million to $5.24 million by the close of the 2011/12 season, says Basketball Australia CEO Scott Derwin.Read more
Top Gear Australia, SBS Television's newest motoring program, has lured a swag of sponsors for its first season which is set to debut nationally next week.Read more
The V8 Supercars race series has lost major sponsor, Jeld-Wen, after the company decision earlier this year to cease its sponsorship of race team, Stone Brother Racing (SBR).Read more
Australia's new women's soccer competition, the Westfield W-League, has secured its first naming rights sponsor, with the Construction, Forestry, Mining and Energy Union (CFMEU) announcing its sponsorship of Canberra United FC. Read more
The Nikon Indy 300 has commissioned event management and planning company, Sporting Spectrum, as its official sponsorship activation partner for Nikon's naming rights sponsorship of the Indy 300.Read more
Honda will sponsor twice-weekly "Environment Updates" on Network Ten in a new 15-week sponsorship deal aimed at promoting Honda's image as committed to the environment.Read more
A panel of industry experts will look at the latest developments and initiatives in measuring and improving the return on sponsorship investment at the Australasian Sponsorship Marketing Association (ASMA) Conference 2008.Read more
The Geelong Cats AFL club and its long-term major sponsor, Ford, have announced a five-year extension to their 88-year association and will apply to the Guinness Book of Records to have the partnership officially acknowledged as the world's longest ever sporting sponsorship.Read more
Rugby WA has become the first Australian rights holder to use innovative sponsorship software platform SponsorshipPRO+ from US-based sponsorship eBranded Solutions.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.