The National Rugby League (NRL) and the West Australian Rugby League (WARL) have backed the South Sydney Rabbitohs bid to play a 2009 NRL match in Perth, with the club to introduce a one-off match day sponsorship for the game.Read more
Legal firm, DLA Philips Fox, has renewed its sponsorship of the Fremantle Football Club until the close of the 2010 AFL season at minimum. Read more
Well-known Melbourne-based sports marketing and sponsorship advisor, Darren Postlethwaite, has launched a new specialist sponsorship marketing consultancy to be known as Premier Sports Group.Read more
One of the key sessions at the forthcoming Australasian Sponsorship Marketing Association Conference will examine strategies that government authorities can use to generate sponsorship revenue, as well as their role as potential sponsors.Read more
Creating innovative commercial opportunities will lead to increased sponsorship revenue, says St Kilda AFL club, which has just renewed UD Trucks as its premium sponsor for the next two years. Read more
The Construction, Mining, Forestry and Energy Union (CFMEU) has extended its major naming rights sponsorship of NRL club, the Canberra Raiders, until at least the end of 2011, sparking other Raiders' sponsors to follow suit.Read more
Golf Australia is in continuing discussions with several "blue chip companies" regarding its naming rights and tier-one sponsorship properties for the 2008 Australian Open Golf tournament. Read more
Qantas and Telstra were the two most readily recalled sponsors of the Australian Olympic team according to Repucom International's new SponsorLink Olympic study.Read more
McGrath Estate Agents has renewed and upgraded its sponsorship of the Australian Jockey Club (AJC), signing on for a further two years.Read more
Hotel group, Wrest Point, has secured one of only two sponsorship properties to be made available for a new rally event to be run across Southern Tasmania in 2009, Targa Wrest Point, securing naming rights to the event.Read more
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