The Newcastle Jets, through Northern NSW Football, has set the benchmark for club naming rights in the new women's Westfield W-League and expects to fetch a mid-range five-figure sum for the property.Read more
Australian experiential marketing specialist, Traffik Marketing, has partnered with leading US-based experiential marketing firm, Pierce Promotions, to bring best practice in impact analysis and measurement to the Australian experiential market.Read more
Orrcon Steel has confirmed it is currently in sponsorship negotiations with V8 Supercar team, Ford Performance Racing, and follows reports that the steel supplier was considering a move to Stone Brothers Racing.
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The Central Coast Mariners' successful sponsorship deals with local councils and state government have helped underwrite the club's first-ever operating profit and $7 million annual revenue for the 2007/08 financial year.Read more
North Queensland FC and Gold Coast United have met all required commercial criteria and will enter the Hyundai A-League for season 2009/10.Read more
Yahoo!7 Beijing 2008 Olympic Games 'website hit' reports provide insight into the potential sponsorship worth of Australia's newest Olympic athletes. Read more
Football Queensland has confirmed a new major sponsor in a three-year deal which will include naming rights of the Queensland State League (QSL) and major partnership status with Football Queensland.Read more
Women's National Basketball League (WNBL) club, the Bendigo Spirit, has announced a new naming rights sponsor for the next two years.Read more
PKF Chartered Accountants will remain a major sponsor of the Cronulla Sharks NRL club after threatening to pull its sponsorship following the recent off-field incident involving Shark Greg Bird.Read more
The winners from the New South Wales leg of the Australian Business Arts Foundation (AbaF) Awards have been revealed.
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