Western United goes back to school with SEDA College
The A-League’s Western United has joined SEDA College to expand education and community programs across western Victoria.
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North Melbourne into Orbit Logistics with freight deal
North Melbourne has signed Orbit Logistics which becomes freight forwarding partner to the club’s AFL and AFLW teams.
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Bullets shoot for St Laurence’s College student program
Basketball’s Brisbane Bullets have partnered St Laurence’s College to provide students and staff with access to high performance coaching and training.
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Jaecoo reveals IRONMAN activation thinking plus upcoming sponsorship plans
New SUV brand Jaecoo will focus on athlete-led content, its dealerships and lead generation in its sponsorship of the IRONMAN Oceania Triathlon Series says GM of marketing Narine Salmasi.
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ISLA Vodka toasts Demons in first sponsorship
The Melbourne Football Club has signed ISLA Vodka as a sponsor for the current AFL season.
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Shaw & Partners boosts surf sports through reinventing Coolangatta Gold
Shaw & Partners Financial Services has extended naming rights to surfing’s Coolangatta Gold event until 2027.
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Time to get creative with IP valuation in sponsorship – Gemba
A Gemba investigation has found a 35% increase in sponsorship deals assigning standalone value to Intellectual Property (IP) rights since 2021.
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Australian Open aces $565.8 million for Victorian economy
The Australian Open 2025 generated a record $565.8 million in estimated economic benefits for Victoria according to an IER report commissioned by Tennis Australia (TA).
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Launchd acquires Huume to leverage influencer, creator marketing
Launchd has acquired the Huume talent management agency to expand into influencer-branded marketing content.
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