FORD REVIEWS MOTORSPORT SPONSORSHIP PORTFOLIO
Ford Australia has announced a complete review of its motorsport sponsorship aimed at focusing the budget on a smaller number of teams to increase its return on investment.Read more
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RISING FUEL PRICES AFFECT TIGER AIRWAYS SPONSOR SEARCH
Budget airline, Tiger Airways, will announce its first major sponsors within the next three months, with budget uncertainty brought on by increasing fuel prices in the aviation industry delaying sponsorship talks in the immediate future.Read more
PANASONIC SPONSORS THE AUSTRALIAN MUSEUM
Panasonic Australia has been named as the Australian Museum's new leading scientific research sponsor.Read more
FREMANTLE MOVES TO SPLIT SPONSORSHIP STRUCTURE AFTER LG RENEWAL
LG Electronics has re-signed as major sponsor of the Fremantle Football Club for the 2009 and 2010 AFL seasons, in a deal which will allow Fremantle to move to a joint major sponsor structure.Read more
MOTHER RELAUNCH BRAND WITH V8 UTES SPONSORSHIP
Energy drink brand, Mother, has announced it will sponsor V8 Utes race team, Lamont Constructions Racing (LMR), as part of a major brand relaunch rolling out across Australia this week. Read more
TASMANIA ENTERS AUSTRALIAN RALLY CHAMPIONSHIP AND BEGINS SPONSOR SEARCH
Tasmania will host the first major tarmac round in Australian Rally Championship (ARC) history with the Tasmanian Tarmac Challenge announced to replace the recently cancelled Rally of Melbourne.Read more
GOLD COAST AIRPORT RENEW MARATHON SPONSORSHIP
Gold Coast Airport has renewed its long-term association with the Gold Coast Marathon in a deal which will see its status as naming rights sponsor continue until 2011. Read more
TOYOTA RENEWS AS MAJOR AFL SPONSOR
Toyota will remain the Australian Football League's (AFL) major sponsor for the next three seasons after renewing its major sponsorship.Read more
TDK TARGETTING STRATEGIC GRASSROOTS AND MUSIC-RELATED SPONSORSHIPS
Recording media company, TDK Life On Record, will continue to look for strategic sponsorships targeting the 18 to 30 year old market following its recent sponsorship of the Australian leg of the World DJ Championships.
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WNBL TO LOSE EXPOSURE AFTER ABC DECIDES TO CUT LIVE BROADCAST
The Women's National Basketball League (WNBL) will appeal to the ABC to retain coverage of its Friday night live games on the ABC's digital channel, ABC 2, after the broadcaster made the decision to cut the telecasts for this season.Read more
