TOURISM TASMANIA IN NEW PARTNERSHIP
Tourism Tasmania has teamed up with outdoor and travel equipment specialist, Paddy Pallin, in a new partnership to help promote Tasmania.Read more
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LONGER-TERM CONTRACTS KEY TO SUCCESSFUL CORPORATE PARTNERSHIPS - MULLIN
Sports marketing guru, Bernie Mullin, has urged Australian corporate marketing practitioners to look towards longer-term partnerships and a high degree of activation and service if they hope to propagate healthy corporate partnerships.Read more
NEW MAJOR NAMING RIGHTS DEAL FOR VODAFONE ARENA
The Melbourne and Olympic Parks Trust has announced a new multi-million dollar naming rights sponsor for Vodafone Arena, in a deal which will extend into 2014.Read more
NRL COWBOYS FURTHER INCREASE SPONSORSHIP REVENUE
National Rugby League (NRL) club, the North Queensland Cowboys, has grown its 2008 sponsorship revenue through the confirmation of two new gold-level sponsors.Read more
STORM GETS LOUD FOR CHARITY
National Rugby League (NRL) club, the Melbourne Storm, will help raise funds and awareness for deaf children through a new partnership with charitable campaign, Loud Shirt Day.Read more
NEW DIRECTION FOR AUSTRALIAN SPORT SPURS CHANGES AT ASC
Five new board appointments for the Australian Sport Commission (ASC) have been announced as part of a broader directions paper looking at the future of sport in Australia.Read more
NEW PARTNERSHIP BETWEEN WA GOVERNMENT AND WAFC
The West Australian State Government and the West Australian Football Commission (WAFC) have announced a new partnership for the 2008 season.Read more
RALLY SOUTH AUSTRALIA SECURES NAMING RIGHTS SPONSOR
Rally South Australia has secured a new naming rights sponsor for the South Australian round of the Australian Rally Championship for the 2008 and 2009 season. Read more
KAYAKERS TO ATTRACT BLUE-RIBBON SPONSORS
Pioneering trans-Tasman kayakers Justin Jones and James Catrission, have become hot sponsorship property and are being sought by some of Australia and New Zealand's best-known brands, according to leading management group, the Fordham Company.Read more
JETSTAR NOW OFFICIAL AIRLINE OF RUGBY LEAGUE WORLD CUP
Jetstar has been announced as the official airline for the 2008 Rugby League World Cup, extending its existing relationship with Rugby League through its naming rights sponsorship of NRL club, the Gold Coast Titans.Read more
