Infront calls for much smarter use of digital rights
Brands and rights holders should smarten their approach to digital sponsorship according to global sports marketing agency Infront.
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Sponsorship expert calls for shift in IP valuation models
Canadian marketeer Mitch Thompson has urged rights holders and brands to rethink how intellectual property (IP) rights are valued in sponsorship deals.
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Sportstech reaches maturity with $5.65 billion annual revenue
Australia’s sportstech sector generated $5.65 billion in revenue with data from the Australian Sports Technologies Network (ASTN) also showing 18,000 were employed in FY2025.
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Yokohama in for the next big scrums with Western Force
Yokohama has joined with the Western Force for the remainder of the Super Rugby Pacific season.
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Golf Australia, company directors’ body target club governance concerns
Golf Australia has launched a new governance training program in partnership with the Australian Institute of Company Directors (AICD) to address concerns over boardroom leadership in the sport.
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Inclusion report issues timely warning on big events like the Brisbane Olympics
A new report has raised questions about whether upcoming major events like the Brisbane 2032 Olympics will deliver equitable legacy outcomes for marginalised communities.
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Public backlash against sugary drinks will test some sports sponsorships
New public health research shows fresh pressure on the federal government to restrict sports sponsorship by sweet drink brands, particularly where children are the target audience.
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UNSW Canberra renews commitment to Invictus Australia veterans
UNSW Canberra will sponsor Invictus Australia for another three years to support our defence community and service veterans.
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Valour gears up for Australia’s 2026 Commonwealth Games team
Valour has signed as apparel partner to the Australian team for the Glasgow 2026 Commonwealth Games.
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