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$50 MILLION PARTNERSHIP FOR NRL

The National Rugby League (NRL) and the New South Wales State Government have come together in a new partnership believed to be worth $50 million.Read more

HSBC MAXIMISING SPONSORSHIP VALUE THROUGH NEW WEBSITE

International financial services provider, HSBC, has launched a new website leveraging the bank's international culture and arts-based sponsorship properties by bringing them together in one location - the HSBC Cultural Exchange.Read more

ROCKSTARS PREFER SPONSORSHIP

Rockstar Energy Drink has revealed its marketing strategy to utilise sponsorship over advertising as a more effective means of reaching target demographics.Read more

SPORTSPEOPLE WORKPLACE SURVEY BACK FOR 2008

The Sportspeople Workplace Survey is set to return for 2008, with survey managers, Sportspeople, calling for individuals working in the sport, fitness and aquatics industries across Australia and New Zealand to take part in the surveyRead more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?