NAMING RIGHTS RENEWAL FOR WALLABIES
The Australian Rugby Union (ARU) has announced the renewal of one of its most enduring sponsorships.Read more
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BIGPOND'S WHOLESALE UPGRADE OF ALL AFL WEBSITES
Telstra BigPond, through its partnership with the Australian Football League (AFL), has overhauled its entire network of AFL club websites and increased its broader content strategy with the football code.Read more
HARVEY NORMAN INCREASE LEVERAGING OF NRL CENTENARY SPONSORSHIP
Harvey Norman will take its National Rugby League (NRL) Centenary Year sponsorship to the NSW South Coast tomorrow as part of its naming rights sponsorship of the biggest skills clinic in the Rugby League history.Read more
GREEN SPONSORSHIP RENEWAL FOR MUSEUM OF SYDNEY
One of the longest standing sponsors of the Museum of Sydney has extended its sponsorship for a further three yearsRead more
BRANDADVANTAGE TO INTRODUCE NEW SPONSORHSIP MEASUREMENT TOOL
BrandAdvantage has announced the pending introduction of a new sponsorship evaluation tool, the Media Brand Valuer system, due for release in May 2008.Read more
NEW SPONSOR CONFIRMED FOR PARRAMATTA EELS
National Rugby League (NRL) club, the Parramatta Eels, has confirmed a new sleeve sponsor.Read more
EXPERIENTIAL MARKETING ON THE RISE AT SYDNEY OLYMPIC PARK
Following our recent articles on experiential marketing, Sponsorship News continues to look at this area and examines its implementation at the Sydney Olympic Park precinct.Read more
THUNDER OFFICIALLY ENTER WNBL BUT STILL "WORKING HARD"
Australian Defence Force Women's National Basketball League (WNBL) club, the BDS Logan Thunder, have met all WNBL targets and will become the official eleventh competition team despite a lot of work still needing to be done.Read more
BULLDOGS SIGN TRIO OF NEW SPONSORS
National Rugby League (NRL) club, the Bulldogs, have demonstrated that the club is back on track after a bumpy off-season by announcing three new sponsors including a new back-of-jersey sponsor.Read more
NUTRIWAY SEARCH FOR AUSTRALIAN AMBASSADOR
Global dietary supplement brand, Nutriway, has commenced a search for a sporting star to represent the brand in Australia, after already signing a swag of sports superstars, including soccer legend, Ronaldinho, to similar ambassadorial roles overseas. Read more
