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SPONSORSHIP RENEWALS KEEP NSW RUGBY AFLOAT

The New South Wales Rugby Union's (NSWRU) Annual Report, tabled at the recent NSWRU Annual General Meeting, has revealed a surplus from the 2007 season, with a 100 per cent sponsorship renewal rate providing a major factor.Read more

SPONSORSHIP A MAJOR FACTOR IN FREE MOTOCROSS INITIATIVE

Motorcycling Australia and Williams Event Management (WEM) have secured a naming rights sponsor for the 2008 Australian Women's Championship, with the sponsorship to assist in providing free entry to all rounds for the first-time ever.Read more

LOOKING BEHIND ANZ BANK'S SPONSORSHIP ROLL

ANZ Bank has significantly increased its sponsorship portfolio over the last six months and has created a well-balanced portfolio of arts and sports properties. Louis Eyres from ANZ discussed this strategy with SSA. Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?