ATHLETICS LAUNCHES BRANDED HEROES INITIATIVE WITH MORE TO COME
Athletics Australia has launched a new program aimed at 'bonding' fans of the sport with the nation's elite athletes, while the company behind the concept ...Read more
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INSURER EXPANDS SPONSORSHIP COVERAGE
Building on its relatively new involvement in off-road motorcycling events in Australia, Western QBE Insurance has made a major move into the circuit-based categories of ...Read more
NEW QUEENSLAND FOCAL POINT FOR AQUATIC SPORTS
The Australian Sports Commission (ASC) has partnered with the existing 'Quad Park' facility on Queensland's Sunshine Coast to establish a training base for its National ...Read more
VITAMIN GROUP PICKS UP PUNTER TO PROMOTE BRAND
The profile of Australian cricket captain Ricky Ponting has been boosted another notch this week, having been signed as the new face of Melbourne-based Swisse ...Read more
SCOTCH BRAND A PERFECT FIT FOR A-LEAGUE
Having been keeping a close eye on the new league through a broadcast sponsorship with Fox Sport for the first two A-League seasons, alcoholic beverage ...Read more
UNIQUE FORMAT FOR NEW INTERNATIONAL TENNIS EVENT IN ADELAIDE
Adelaide's Memorial Drive tennis facility will host a unique new international tennis tournament from 2009, featuring top current, past and junior players. The World ...Read more
PORSCHE SERIES HITS THE MARKET FOR KEY EVENTS
The Porsche Carrera Cup motorsport series has entered the market with two new sponsorship packages covering the Bathurst 1000 and Lexmark Indy 300. Organisers ...Read more
SPONSORSHIP HEAVYWEIGHT JOINS BEIJING GAMES TEAM
One of the country's top sport sponsorship players Uncle Tobys has significantly expanded its involvement in the local market, committing to an Official Partnership package ...Read more
NEW UNDER 20S LEAGUE OPPORTUNITY ATTRACTING INTEREST
With the National Rugby League's new Under 20s competition to commence next season SSA has questioned NRL clubs about how they plan to deal with ...Read more
POWERADE'S BRANDED CONTENT PLAY REVEALED
Further to our June report on Coca Cola's new marketing campaign for sports drink brand Powerade, SSA has been provided with further details regarding the ...Read more
