Can content creators unlock new audiences for Australian rightsholders?
Content creator events continue to be the new “Drive to Survive” among rightsholders across sports worldwide, according to sponsorship specialist Mark Edney.
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Sponsors pumped €1.7 billion to Paris 2024 to exceed target
The Paris 2024 Olympics final report says it secured €1.2 billion (A$2.1 billion) in domestic sponsorship revenue and a further €470 million (A$723 million) from the International Olympic Committee’s TOP program.
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Corporate Alliance FX chooses NRL’s Manly for first deal
Corporate Alliance FX has entered Australian sports sponsorship by signing with the Manly Warringah Sea Eagles for the current NRL season.
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Manhari Metals welds Western Bulldogs into sponsor roster
Manhari Metals has signed on as a Platinum Partner of the Western Bulldogs' AFL and AFLW teams for this season.
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Caltex sponsors Newcastle Knights for brand makeover
Caltex has signed with the NRL’s Newcastle Knights as the servo brand expands in NSW’s Hunter region.
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Special beer from Local Brewing Co to mark Melbourne Victory’s 20th season
The A-League’s Melbourne Victory season 20 will be marked by beer partner Local Brewing Co with a limited-edition brew.
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Cronulla Sharks, Classic Sportswear re-tie knot to 2030
Apparel partner Classic Sportswear has extended its Cronulla Sharks deal until 2030 season end.
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HIF puts name on West Perth Football Club home
Health Insurance Fund of Australia (HIF) has signed a three-year deal with West Perth (WPFC) to take naming rights to the Aussie rules club’s home ground in Joondalup.
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Melbourne Storm signs Redspot after Rabbitohs exit
Melbourne Storm has signed Redspot as its new car and truck rental partner for the 2025 NRL season, following Redspot’s departure from a similar sponsorship with South Sydney Rabbitohs.
Fatboy Bikes to put World Surf League events on two wheels
Fatboy Bikes has signed with World Surf League (WSL) to supply e-bikes at this year’s Australian events.
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