More latest news - page 158
AFL, TEG and Sport Waikato back quest for fan-first data, loyalty strategies
Sports bodies must respond to changing fan behaviours with new data strategies that create flexible participation pathways and loyalty programs, according to a panel at the SportNXT conference earlier this month.
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Budget increases for sport spending and backs women's participation
The federal government has increased sport funding in its 2025–26 budget, allocating $470 million to the Australian Sports Commission (ASC), an increase of $21 million over last financial year.
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Lean Cuisine back on the menu at Melbourne Mavericks
The Melbourne Mavericks have renewed Lean Cuisine as a sponsor for the upcoming Super Netball season.
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Wasserman anoints Peter Jarmain to lead APAC experiential
Agency Wasserman has appointed Peter Jarmain as vice president of its Live division to lead experiential, branding and event production operations across Australia and the Asia-Pacific.
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Club Med bats again for Padel Australia
Padel Australia has renewed with Club Med which will continue supporting the growth of the racquet sport in Australia and overseas.
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NSWRL, Deadly Blues extend for First Nations health
The NSW Rugby League (NSWRL) has re-signed with the Institute of Urban Indigenous Health to continue delivering the Deadly Blues program this year.
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NBL, Golf Australia and Trivandi lead future of live sport debate
Executives from NBL, Golf Australia and Trivandi identified personalisation and segmented experiences as critical to the evolution of live sport and events.
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Collingwood targets Arrow Transport, Bowens hardware backing
The Collingwood Football club has signed partnerships with Arrow Transport and Bowens.
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Western United, Club Tarneit in away game hospitality deal
Western United has partnered Club Tarneit to host fan events during away A-League men matches.
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