COMMERCIALISATION OF SPORT HELPING WOMEN EVEN THE JOBS LEDGER
As the Australian Sports Commission this week releases another round of funding encouraging women to take on leadership roles in sport, a noteworthy report from ...Read more
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FIREPOWER MAKING NOISE AGAIN IN SPONSORSHIP CIRCLES
Controversial fuel technology company and major sport sponsor Firepower has recently issued a couple of statements confirming its ongoing viability as both a major supporter ...Read more
EUROPEAN SPONSORSHIP MOUTHPIECE CONTINUING GROWTH
The European Sponsorship Association (ESA) has increased its membership by approximately 20% over the last 12 months, with sustained growth and activity across all fronts ...Read more
ANOTHER ONLINE FIRST AS NRL CLUB DOES IT FOR THE KIDS
The Manly-Warringah Sea Eagles NRL club is claiming a first this week with the launch of its new Sea Eagle Kids website, asserting that the ...Read more
SPORTS DRINK'S TWEEN PLAY RUNNING INTO SOME TROUBLE
With sports drink giant Gatorade launching a new "world first" sports drink in the Australian market this week, specifically targeted at children under 13, it ...Read more
TOP OF LOCAL SPONSORSHIP TREE BECOMING MORE COMPETITIVE
The 2006-07 summer edition of the Sweeney Sports Report shows that global brands Nike and Billabong remain in first and second places respectively at the ...Read more
KEY MOTORSPORT SPONSORSHIP DEALS FINALISED
A number of new motorsport sponsorship deals were announced over the last seven days, including the second environmentally-friendly focused arrangement stemming from the NEC Australian ...Read more
EXPANDING WNBL LOOKING TO REGIONS AS COMMERCIAL CHALLENGES TAKE CENTRE STAGE
This week's announcement that the defencejobs Women's National Basketball League (WNBL) will increase the number of regular season games played from 21 to 24 will ...Read more
SCHOOL ROCK PROGRAM INCREASING SPONSORSHIP SUPPORT
Organisers of the national Rock the Schools music program have significantly increased commercial partner numbers for the 2007 tour, according to Sean Pickwell from marketing ...Read more
ASMA CONFERENCE COMING ALONG
Organisers of the 2007 ASMA Sponsorship Conference are promising a 'bigger and better' event than last year, according to Jann Kohlman, acting president of the ...Read more
