SPONSORSHIP MARKETING A FEATURE IN AMI AWARDS PROGRAM
The Australian Marketing Institute (AMI) has launched its annual AMI Awards for Marketing Excellence, which include a number of categories relevant to the sponsorship industry. ...Read more
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FINAL ROUND MASTERS WIN SCORES MAJOR EXPOSURE NUMBERS FOR SPONSORS
The sensational win by little known Zach Johnson in the final round of the Masters golf major earlier this week helped achieved a massive US$7.5 ...Read more
NRL GIANTS HIT THE MARKET WITH PRINCIPAL PARTNER VACANCY
One of the biggest club sponsorship properties in the National Rugby League (NRL) has been placed back on the market this week, following news that ...Read more
HOUSE SALE TO ASSIST POWER'S FOUNDATION
The Port Adelaide AFL Club has become the latest sporting organisation to establish a sponsorship arrangement based on the sale of a property development, with ...Read more
GOOD ARTS PARTNERSHIPS AGAIN ON AGENDA
Dedicated arts and business partnership body the Australian Business Arts Foundation (AbaF) has opened its annual AbaF Awards entry program and launched a new Award ...Read more
NEXT STEP IN EUROPEAN SPONSORSHIP ALCOHOL, GAMBLING AND FAST FOOD DEBATE
Increasing scrutiny around alcohol, gambling and fast food brand responsibility in the European market has prompted the European Sponsorship Association (ESA) to establish a new ...Read more
EXPOSURE LEVELS HIGH AS CARRERA CUP CONTINUES NAME SEARCH
Audited research by industry expert Repucom Brand Analysis has shown that the brand exposure achieved by the Carrera Cup motorsport category for teams at the ...Read more
OLYMPICS FREE TO AIR COVERAGE SPLIT AGAIN
The Seven Network and SBS have agreed to provide what is described as 'complementary' coverage of the Beijing Olympics in 2008, with the new television ...Read more
JETSTAR BUSY LEVERAGING TASSIE AFL LINK
Cut price airline Jetstar has announced additional services and adjusted flight schedules specifically to improve interstate player and supporter backing of AFL and VFL matches ...Read more
CHARITY TAKES OVER CORPORATE GAMES IN NSW
Diabetes Australia-NSW has purchased the rights to the annual NSW Corporate Games, with all entry fees and money collected from the event to go to ...Read more
