MICHELIN DEAL FOR RALLY TEAM TO RAMP UP PROFESSIONALISM
The Pirtek Rally Team competing in the NEC Australian Rally Championship (ARC) has secured the 'most successful brand in the history of the World Rally ...Read more
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BRANDING AND GRASSROOTS SUPPORT DOUBLE FOR WARATAHS
The NSW Rugby Union (NSWRU) has made an innovative commercial move to assist the growth of the grassroots level of the sport by committing to ...Read more
DOMINO'S SPONSORSHIP UNDER THE SPOTLIGHT
The newly-appointed chief marketing officer of Domino's Pizza Australia, Allan Collins, has provided SSA with an insight into the company's sponsorship strategy, which, he explains, ...Read more
BEAM UPS THE ANTE IN THE NRL
Another spirit brand has significantly increased its involvement with sport sponsorship this week, with existing NRL sponsor Jim Beam finalising new partnership arrangements with the ...Read more
LESS ALCOHOL RELIANCE AT SPORTING CLUBS
In a noteworthy report given the ongoing move by alcohol brands into sport sponsorship, new research by the Australian Drug Foundation (ADF) has shown that ...Read more
ANOTHER POWER PLAYER PARTNERS WITH SPORTING TITAN
As energy companies around the country continue to ramp up their geographical expansion plans and marketing efforts, while also attempting to harness the unprecedented levels ...Read more
ENERGYAUSTRALIA RENEWS MARATHON DEAL AND ADDS GREEN POWER INITIATIVE
EnergyAustralia has committed to a new five-year naming rights agreement covering the Newcastle Knights NRL club's home ground in Newcastle, and has also agreed to ...Read more
NEW SPORT TIMING SOLUTION LAUNCHED
US-based technology company IPICO Sports has launched a new tracking and timing product for use in the global sports industry, describing the service as more ...Read more
GROWING SUPERTRUCKS SIGN INNOVATIVE BIODIESEL DEAL
In what is believed to be a world-first, organisers of the Australian Supertruck Nationals have signed to use biodiesel for all competing vehicles from 2007. ...Read more
NEW GRASSROOTS SPORT FUNDRAISING INITIATIVE
A new grassroots fundraising programme called SportCard has been launched in response to the growing fundraising challenge faced by sporting clubs nationally. Designed to ...Read more
