ST. ALi goes on site at Hawks’ community centre café
The AFL’s Hawthorn Football Club has signed Melbourne-based coffee company ST. Ali to a multi-year sponsorship.
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Rugby Australia’s national teams to be hosted by IHG Hotels & Resorts again
IHG Hotels & Resorts has renewed its Rugby Australia sponsorship for three years.
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NBL attributes Mega Rewards signing to common interests sponsor strategy
The National Basketball League (NBL) policy of building sponsorships around shared business objectives rather than traditional rights packages was decisive in its new deal with loyalty platform Mega Rewards.
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NRL's $5.3bn deal hints at bigger shift in sports broadcasting
Beyond the record $5.3 billion price tag, the NRL's new media rights agreement could fundamentally reshape one of Australian sport's most valuable media products.
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ACT Greens target gambling ads ban at GIO Stadium
The ACT Greens have called on the territory government to introduce their own gambling advertising reforms.
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Golf bodies, Avis join to make car rentals easy way into tournaments
Avis Car Rental has signed with PGA of Australia and Golf Australia as car rental partner for two years.
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YETI shows sustainability side to aid Aussie Commonwealth Games team
YETI will supply customised products to the Glasgow 2026 Australian Commonwealth Games Team.
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Perth Football League elevates JAX Tyres & Auto deal
JAX Tyres & Auto has expanded support for the Perth Football League to also become community partner.
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Westpac sponsorship restructure questioned after Cunningham departure
Westpac has integrated sponsorship into its media team which the banking giant says will sharpen marketing focus.
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UFC 325 fight night generated big economic impact for Sydney – promoters
The UFC 325 Volkanovski vs. Lopes 2 fight delivered an estimated $65.7 million economic boost for Sydney according to the promoters.
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