The Women’s National Basketball League (WNBL) has recorded its strongest season to date by boosting memberships, attendance, digital engagement and broadcast reach ahead of its transition to new ownership.
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Leading venue operators gathered at last week’s SportNXT conference in Melbourne to discuss the future of stadiums and arenas.
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Sponsorship spending in Europe rose 6.6% in 2024, reaching €32.91 billion (A$56.55 billion) according to the European Sponsorship Association’s (ESA) Sponsorship Market Overview.
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Inglewood Coffee Roasters has sponsored the AFL’s Melbourne Football Club for the current season.
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The AFL’s West Coast Eagles have partnered salary packaging provider Paywise which joins the club’s business network.
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The NRL’s North Queensland Cowboys have extended the major partnership with BMD for two years.
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Long-time backer of Aussie rules Bunnings Warehouse has signed with the Victorian Football League (VFL) for the 2025 season.
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Industry leaders gathered at the SportNXT conference in Melbourne last week and participated in a panel discussion on the evolution of sports sponsorships in a changing market.
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Australian sports turnout surged 9% in 2024, with 26.2 million fans attending ticketed events according to the latest Sports Attendance Review by Two Circles.
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