NRL LAUNCHES COMMUNITY PUSH WITH MORE MOVES TO COME
The National Rugby League (NRL) has begun what looks like being a significant period of off-field developments for the code, with the launch this week ...Read more
More latest news - page 1618
FIRST-EVER CORPORATE PARTNER FOR US GOLF BODY
In another sign of the growing reach of corporate sponsorship, the United States Golf Association (USGA) has this week announced a landmark agreement that makes ...Read more
FOSTER'S GRABS DRAGONS IN MULTI LAYERED DEAL
Having finalised a new three year, multi-million dollar pourage deal with the Wests Tigers NRL club in October, Foster's Australia has this week added an ...Read more
NEW DEAL LEVERAGING MUSIC'S EXPERIENTIAL MARKETING APPEAL
In a noteworthy development from the UK sponsorship market, experiential marketing company ignition International has moved to establish a 'one-stop shop' for companies that want ...Read more
AFL RAMPS UP GOLD COAST PUSH
The AFL has revealed that it will spend $30 million over the next five years on developing the game on Queensland's Gold Coast, led by ...Read more
NEW ARTS CENTRE PARTNERSHIP WITH MORE INITIATIVES PLANNED
The Victorian Arts Centre has finalised an exclusive pourage rights deal with Coca Cola, with the new five year arrangement replacing the venue's former relationships ...Read more
BIG YEAR OF CORPORATE NETWORKING PLANNED FOR WESTS TIGERS
The Wests Tigers NRL club has re-entered the local sponsorship market with both its front and back of shorts properties, while the club has also ...Read more
BIG DEAL FOR TASSIE HARNESS RACING AS NEW BET TYPE EXPANDS
Building on an initial sponsorship deal with Harness Racing Victoria in July, Swedish Government-backed wagering operator ATG has now signed as the naming rights sponsor ...Read more
McDONALD'S INCREASE JUNIOR SPORT SUPPORT
Following a move to affiliate all the junior soccer associations in South Australia with the state's top governing body, Football Federation SA (FFSA), for the ...Read more
TELSTRA UPS ANTE IN AFL WITH COMMUNITY DEAL
Telstra has increased its already major sponsorship involvement in the Australian Football League (AFL), committing to support the League's annual community camps, which will be ...Read more
