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MCA USHERS IN NEW ERA WITH NEW SPONSORS

The Museum of Contemporary Art (MCA) in Sydney has secured two new significant sponsorship deals as the organisation celebrates its fifteenth anniversary, as well as ...Read more

COMPANIES FORCED TO SPONSOR SPORT?

In a noteworthy sport sponsorship report from Botswana, the country's government is currently looking at implementing a law that will force companies to sponsor sports ...Read more

JACOB'S CREEK GETS INTO TENNIS AND MOPT

The Melbourne and Olympic Parks Trust (MOPT), in conjunction with Tennis Australia, has signed Pernod Ricard Australia's Jacob's Creek wine brand as the new official ...Read more

MYSPACE HELPS OUT RTA'S P-PLATER FIGHT

In a unique new corporate partnership, personal webspace provider MySpace.com has signed an arrangement with the New South Wales Roads and Traffic Authority (RTA) involving ...Read more

RAIDERS SECURE NEW DEALS

The Canberra Raiders NRL club has secured two key sponsorship deals this week with long time backer ActewAGL renewing its naming rights sponsorship of the ...Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?