WESTPAC INCREASE SURF LIFE SAVING INVOLVEMENT AGAIN
Continuing the expansion of its environmental and community programs, big four bank Westpac has ramped up its involvement with Surf Life Saving Australia (SLSA), becoming ...Read more
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COMPETITION HEATS UP ON GOLD COAST WITH NEW NBL TEAM CONFIRMED
As earmarked earlier this year, the National Basketball League (NBL) has successfully harnessed growing support for the sport over the last few years by confirming ...Read more
THORPE TO REMAIN MARKETABLE
Specialist sponsorship researcher Sweeney Sports has wasted no time releasing a comment on the effect Ian Thorpe's retirement will have on the local sports market, ...Read more
INNOVATIVE ASHES TOURISM CAMPAIGN AND STUDY REVEALED
Cricket Australia and Tourism Australia have agreed to jointly fund an economic analysis of this summer's Ashes series in a move aimed at discovering exactly ...Read more
NEW SLEEVE DEAL FOR GROWING ROAD EQUIPMENT BRAND
The Wests Tigers NRL club have secured a new sleeve sponsor, with Chinese-based company LiuGong Machinery Australia signing on for the 2007 season. LiuGong ...Read more
BETFAIR TAKES ANOTHER STEP INTO LOCAL MARKET WITH GOLF AGREEMENT
As the Australian golf season gets underway for the summer, the PGA Tour of Australasia has become the latest sporting organisations to form an agreement ...Read more
ALCOHOL SENSITIVITY PROMPTS JACK LIVES HERE BRANDING SHIFT
In an interesting sponsorship movement by V8 Supercar team Jack Daniel's Racing leading into this week's round in Bahrain in the Middle East, the team ...Read more
VODAFONE EXTENDS AFL REACH DOWN SOUTH
Continuing an increasing sponsorship push into the sport for 2007, Vodafone has signed a new major sponsorship deal with the St Kilda AFL club in ...Read more
MOMENTUM BUILDING FOR TRIATHLON WITH DEALS AND COVERAGE
In a good week commercially speaking for the sport of triathlon, the Ironman Western Australia Triathlon has secured a new corporate backer, while on the ...Read more
