DELOITTE TARGETS NBL'S YOUTHFUL IMAGE AND FOLLOWING
Earlier this month professional services firm Deloitte entered one its biggest ever sport sponsorship deals in Australia, and its largest current arrangement, by signing as ...Read more
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CWC SPONSORS HAPPY WITH TOURNAMENT PROGRESS
In a noteworthy piece of sponsorship PR, representatives of the Official Global Partners and Official Sponsors for next year's ICC Cricket World Cup in the ...Read more
THE AFL'S NEXT GENERATION PLAN HIT THE STREETS
The AFL has revealed it will spend $650 million of the massive revenue raised from its new, five year media deal on its 16 AFL ...Read more
HEWLETT PACKARD EXTENDS OPERA HOUSE DEAL AGAIN
Computer brand Hewlett Packard has re-committed to its major partnership with the Sydney Opera House for another two years, with the venue to continue to ...Read more
KIWIS RAMPING UP AMBUSH MARKETING RULES
The New Zealand government is hoping to introduce new legislation that will provide greater protection from ambush marketing for sponsors of major sporting events. ...Read more
MORE INSIGHTS INTO CRICKET MARKETING
Continuing last week's report on sports marketing company Octagon's Passion Drivers research on Australian cricket, Justin Ricketts has provided some further comments about the health ...Read more
EUROPEAN COMMISSION SUGGESTS ALCOHOL SPONSORSHIP BAN
A new European Commission backed report into the social, health and economic impact of the alcohol industry across Europe has called for a ban on ...Read more
LATE SEASON V8 OPPORTUNITY A GOOD TRIAL FOR NEW BRANDS
With former joint major sponsor, voice over the internet provider Broad IP, having recently stepped down from the arrangement, V8 Supercar outfit Ford Performance Racing ...Read more
TOUR DEAL HELPS GET AIRLINE ACROSS LINE FOR POLOCROSSE
The organisers of the 2007 Polocrosse World Cup have announced Qantas as the official airline of the event, scheduled for late April 2007 in Warwick ...Read more
WOMEN'S OPEN SECURES NEW BACKERS AND TV DEAL
Golf Australia has secured three important new deals for the MFS Women's Australian Open tournament, with the NSW Major Events Board and whitegoods brand Fisher ...Read more
