NEW EXTREME SPORT BRANDS HITTING THE LOCAL MARKET
The local extreme sport sector has gained a new corporate player following a move by US-based Spy Optic, Inc. to sign two separate distributions agreements ...Read more
More latest news - page 1656
WORLD CUP COMMERCIAL REPORT CONSIDERS THE NEXT FOUR YEARS
International sport business group Sportcal.com has released its 'World Cup 2006: The Commercial Report', which predicts that the value of marketing rights for the 2010 ...Read more
NEW RALLY ROUND IDEA BEING TOSSED AROUND
The Australian Rally Commission (ARCom) has already received interest from several parties in New South Wales and Tasmania in regards to running a new-look round ...Read more
HOUSEHOLD BRAND MOVES INTO AMATEUR WOMEN'S GOLF
Household appliance brand Fisher & Paykel has recently extended its sport sponsorship marketing activities by signing as a new sponsor of Golf Australia. The ...Read more
HEINEKEN USA EXPLAINS MUSIC SUPPORT AND EVENT CREATION
In a noteworthy development involving major global sponsorship spender Heineken, the beer giant's USA operations has reiterated its strong commitment to music sponsorship and, in ...Read more
SUPER FUND SPONSORSHIP UNDER THE SPOTLIGHT
With super fund advertising one of the terms of reference of the ongoing Parliamentary Inquiry into the structure of the superannuation industry, the annual conference ...Read more
AUSTRALIAN CORPORATES INVESTING MORE MARKETING BUDGET IN SPONSORSHIP
The inaugural 'Sponsorship Outlook' industry study, conducted by the Australasian Sponsorship Marketing Association (ASMA) and S-COMM Australia, has revealed a number of important findings, including ...Read more
MOVIE'S SUCCESS OFFERS TOP DOLLAR SPONSORSHIP VALUE
US sponsorship researcher Joyce Julius and Associates has provided a unique insight into the use of sponsorship in Will Farrell's NASCAR-themed comedy Talladega Nights: ...Read more
GLOBAL REPORTING INITIATIVE TO CREATE SPONSORSHIP CODES OF CONDUCT
The creators of the Global Reporting Initiative (GRI), dubbed the world's leading framework for organisations reporting on their economic, environmental, and social performance, have revealed ...Read more
SYDNEY FC LEVERAGING AUCTION DEAL WITH NEW PLAYER PACKAGE APPROACH
Fresh off the back of its major new sponsorship deal with expanding auction group Grays Online, the Sydney FC A-League club has just kicked off ...Read more
