COMBINED BRISBANE TENNIS EVENT TO REPLACE EXISTING TOURNAMENTS
Tennis Australia has revealed plans to develop a new event for its annual Road to the Australian Open series, with the combined men's and women's ...Read more
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MORE A-LEAGUE CLUB DEALS AS SEASON APPROACHES
Joining the Sydney FC and Queensland Roar clubs in announcing new deals this week, the Central Coast Mariners A-League club has signed a significant three-year ...Read more
BROADCAST BOOST FOR INDUSTRY AWARDS WITH SPONSORSHIP IN FOCUS
The recent move by Live Performance Australia, formerly the Australian Entertainment Industry Association, to increase corporate sponsorship of its annual Helpmann Awards event has been ...Read more
GOVERNMENT DEAL FOR ROAR WITH MAJOR SPONSOR TO COME
The Queensland Roar A-League club has secured strong new support from the Queensland Government, which has committed to contribute junior development funding to the tune ...Read more
BASKIN-ROBBINS ONE TO WATCH IN COMING MONTHS
An ongoing re-branding campaign by global ice cream giant Baskin-Robbins could see its local marketing strategy change in the coming months, according to Felicia Timmer, ...Read more
WENDY'S NEW EXPANSION MAY GET SPONSORSHIP WISHES ACROSS THE LINE
The purchase of Adelaide-based ice cream business Wendy's by Malaysian private equity group Navis Capital Partners could result in a new and increased marketing push ...Read more
GOOD SPREAD FOR WORLD CUP SPONSORS FOR FINAL MATCH
The average broadcast exposure time for major FIFA partners during the World Cup final between France and Italy has been calculated as 1446 seconds, according ...Read more
GOLD COAST MOVE COMPLETE FOR ROOS
It is understood the Kangaroos AFL club has decided to go ahead with a plan to shift a handful of pre and regular season games ...Read more
FIREPOWER'S EMERGING SPONSORSHIP PRESENCE
SSA has obtained an exclusive insight into the sponsorship strategy behind emerging national sponsorship player Firepower, which has entered a range of major deals over ...Read more
SWIMMERS CLOSING ON NEW JAPANESE DEALS
Australian swimmers Leisel Jones and Libby Lenton are set to secure a range of new commercial deals stemming from Japan, according to the pairs' commercial ...Read more
