Bulldogs spark debate on player names on jerseys
Canterbury Bankstown Bulldogs have triggered industry debate by asking whether player surnames should be included on the back of jerseys during the regular NRL season.
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Sydney Swans make a movie to draw new fans
The Sydney Swans have launched a film entitled Here’s the Rundown that is scripted to broaden the club’s appeal to supporters ahead of the 2025 AFL season.
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Shell V-Power Racing plates up PPQ deal
The Shell V-Power Racing Team has signed with Personalised Plates Queensland (PPQ) and its Ford Mustangs will compete with custom number plates for the 2025 Supercars season.
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Why Greater Bank invested in the Illawarra Hawks
Greater Bank has provided insights into its three-year sponsorship with basketball’s Illawarra Hawks announced in November last year.
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Strong engagement in Paris 2024 Olympics, Paralympics – report
The Paris 2024 Olympic and Paralympic Games captured widespread attention in Australia according to the Australian Sports Commission’s (ASC) Community Perceptions Monitor.
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Parramatta Eels launch Supporter Group Alliance
The NRL’s Parramatta Eels have created the Supporter Group Alliance (SGA) to manage communication with fans and members.
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Fremantle signs new deal with Kleenheat
The AFL’s Fremantle Football Club has closed a two-year partnership with Kleenheat which includes branding opportunities and benefits for members and fans.
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MI expands to Brisbane amid growing agency demand
MI has expanded to Brisbane and says it is responding to increased demand for senior consultants in events and sport in the lead-up to the 2032 Olympic Games.
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Melbourne Victory scores with Hydrodol
Melbourne Victory has partnered with Australian wellness brand Hydrodol for the remainder of the men’s and women’s A-League seasons.
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