WOLF BLASS TO RAMP UP SPORT SPONSORSHIP LEVERAGING
Foster's Australia will spend over $2 million in the next financial year leveraging its Wolf Blass brand's sponsorship of both the Wallabies and Ashes series, ...Read more
Foster's Australia will spend over $2 million in the next financial year leveraging its Wolf Blass brand's sponsorship of both the Wallabies and Ashes series, ...Read more
Victoria-based marketing communications specialists sparkimpact has provided SSA with an insight into its June 1 experiential marketing campaign supporting rugby league's State of Origin decider ...Read more
On top of the mascot and cheerleader deal covered earlier this issue, the North Queensland Cowboys NRL club has just finalised a new deal with ...Read more
In the latest development involving production car racing in Australia, the Australian Motor Racing Commission (AMRC) has endorsed the move towards a more sustainable set ...Read more
Continuing a busy few months of developments leading into the second season of A1 Grand Prix, the motor racing series' executive board and seatholders met ...Read more
Late last week a group called The Parents Jury released a noteworthy paper calling for state governments to tighten controls on the sponsorship of children's ...Read more
Just a week after the Canberra Raiders NRL team's general manager, Don Furner, admitted that the club might be forced to relocate as early as ...Read more
Australia's biggest corporate sponsorship spender has earmarked an upcoming shift in its portfolio, with Telstra set to significantly alter the make-up of its advertising spend ...Read more
The North Queensland Cowboys have recently landed a new mid season sponsorship deal with local Internet Service Provider Regional Internet Australia (RIA) signing on to ...Read more
In a noteworthy piece of sponsorship shuffling that highlights the importance of the timing of deals, the Bulldogs NRL club has launched an initiative this ...Read more