OPTUS LEVERAGING SHAKESPEARE LINK
Telecommunications company Optus has recently provided some insights into its latest sponsorship leveraging activities with arts group Bell Shakespeare and its Actors At Work program. ...Read more
More latest news - page 1693
MAJOR SPONSORSHIP PLAYER JOINS THE BIG BOYS
In a significant sponsorship industry development in the US, global communications services groups WPP, through its GroupM business, has this week acquired prominent sponsorship research ...Read more
ANOTHER CORPORATE TO ENTER A-LEAGUE AS PRE-SEASON COMP EMERGES
Football Federation Australia (FFA) is currently negotiating yet another new sponsorship deal for the growing sport, with the organisation's head of operations, Matt Carroll, revealing ...Read more
SNACK BRAND PUSHES INTO WINTER SPORTS
The Smith's Snackfood Company has recently finalised two new sponsorship and promotional agreements with both the National Rugby League (NRL) and the Australian Football League. ...Read more
XBOX COMMENTS ON GAMES SUCCESS
Microsoft brand Xbox was extremely pleased with the results of its sponsorship of the Melbourne Commonwealth Games, according to Jo Liddell, sponsorship and events manager ...Read more
ASMA SEEKS NEW NATIONAL PRESIDENT
The national president of the Australasian Sponsorship Marketing Association (ASMA), Adam Jeffrey, has revealed he will be stepping down from the role after the Association's ...Read more
BASKETBALL COASTING ONCE AGAIN
Basketball Australia (BA) has renewed its agreement with sportswear company Coast 2 Coast, which has signed to continue as BA's official supplier of merchandise for ...Read more
REBIRTH OF THE AUSTRALIAN PERFORMANCE CAR CHAMPIONSHIP
The managers of the Australian Performance Car Championship have provided SSA with a brief look at the commercial history of the series, as well as ...Read more
INDUSTRY SURVEY UNDERWAY
The Australasian Sponsorship Marketing Association (ASMA) and sponsorship researcher S-COMM Australia are currently conducting research into the 'state of play' of the local sponsorship industry. ...Read more
LOCAL LEVERAGING ACTIVITY UNDERWAY FOR PHILIPS
Philips, an official partner of the 2006 FIFA World Cup, has recently released details of its local sponsorship program for the event. The program ...Read more
