CYBER GAMES HIT THE BIG TIME WITH NEW GLOBAL BACKING
The World Cyber Games (WCG), the premier international competition for the interactive video game industry, has secured a landmark new sponsorship arrangement with computer giant ...Read more
More latest news - page 1699
WORLD CUP DEAL TO HAVE LOCAL FLAVOUR FOR BREWER
A new sponsorship arrangement for premium beer giant Heineken covering Rugby World Cup 2007 in France will feature a significant amount of leveraging activity in ...Read more
V8 SUPERCARS ACCELERATES TV COVERAGE WITH NEW FEEDING STRATEGY
V8 Supercars Australia has revealed a new approach to distributing television coverage for news and the like, with the organisation to offer all television broadcasters ...Read more
NEW BRANDS PROGRESSING AS NUDIE FOUNDER EXPANDS OFFERINGS
The launch of a new female products brand called Joy Herbal is progressing well, according to Ken Melia, marketing and sales manager for the company ...Read more
VITAMIN PLAYER GETS BEHIND TRI CHALLENGE
The 2006 Gloucester Mountain Man Tri Challenge has secured Blackmore's Health and Vitamin Supplements as its official naming rights sponsor, with the September 10 event ...Read more
FOSTER'S OUT OF F1 BUT STICKING WITH A1 FOR NOW
Alcoholic drinks giant Foster's Group Limited has announced that it will not be renewing its sponsorship of Formula One at the end of the current ...Read more
PLANNING UNDERWAY FOR NEW BATTERY BRAND'S LOCAL LAUNCH
In more news from Foster's Australia, the company has just signed an agreement with Finnish company Sinebrychoff to market and distribute the energy drink Battery ...Read more
HOUSING PARTNERSHIP FOR JUNIOR FOOTY PLAYERS IN WA
The West Perth Australian Rules Football Club has finalised a new partnership with the Housing Industry Association (HIA) that will see the HIA provide all ...Read more
CRIME TARGETED THROUGH NEW JUNIOR BRANDING PARTNERSHIP
Crime Stoppers Victoria has embarked on an interesting new partnership with the Whittlesea Junior Football Club in Victoria that will see the club's under 9 ...Read more
MOTOROLA'S NEW FASHION PLAY
Wireless communications giant Motorola has this week signed a significant strategic agreement with Mercedes Australian Fashion Week (MAFW) to become a premium partner of the ...Read more
