BYD drives into three-year LIV Golf Adelaide deal
Agency 54 has secured a three-year sponsorship agreement between electric vehicle marque BYD and LIV Golf Adelaide.
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Louis Vuitton Australian GP title sponsorship in the bag
Louis Vuitton marks its first trackside sponsorship to become title partner of the 2025 Formula 1 Australian Grand Prix.
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Insights into Grill’d first AFL deal
Grill’d Healthy Burgers has committed to its first major partnership in the AFL with the Melbourne Demons.
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Wahl enters NRL and chooses Dolphins
The Dolphins have signed a multi-year sponsorship with grooming brand Wahl.
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Newcastle Jets in multi-year deal with Eggy
The Newcastle Jets have signed a multi-year arrangement with employee experience app Eggy which joins the sponsorship roster of its A-League men’s squad.
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Adelaide United secures Orthoplex in nutrition deal
A-League club Adelaide United has signed Orthoplex as its nutritional supplement supplier.
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The Sponsorship Announcement Starter Pack
For anyone who has spent more than a minute in the sponsorship or marketing world, there’s one thing we all know: no sponsorship is complete without the perfect announcement photo.
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GWS Giants secure deal with Mirvac
Mirvac’s new deal with the GWS Giants aligns with the sponsor’s commitment to Western Sydney according to the club’s Alex Stanley.
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Soccer growth set to strike more sponsorship goals
Football Australia’s (FA) has reported record participation growth in 2024 and says this brings new opportunities for sponsors.
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