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FIRST TIME DEAL FOR HISTORIC RACE

In a noteworthy sponsorship development from the US, the famed Kentucky Derby horse racing event will have a presenting sponsor for the first time in...Read more

CLASSROOM SPONSORSHIP BACK ON AGENDA

The ongoing debate on the reach of sponsorship into the classroom continues this week with a report from Western Australia detailing how companies are set...Read more

NEW LOCAL PLAYER ON SPORTSWEAR SCENE

Local wool research and marketing organisation Australian Wool Innovation (AWI) has this week launched a major push into the $50 billion global sportswear market with...Read more

FPR RENEWS SOFTWARE PARTNER

V8 Supercar team Ford Performance Racing (FPR) has renewed a long term marketing alliance with official CAD software supplier Product Lifecycle Management Australasia (plm) for...Read more

PHILIPS MEDICAL GAMES DEAL

Philips Medical Systems Australasia, a division of Philips Electronics Australia, is the latest corporate to sign as an official provider for the Melbourne 2006 Commonwealth...Read more

VODAFONE'S INCREASED SOCCER PLAY

Having renewed its association with the sport rugby after three years away from the sport earlier this week, mobile phone giant Vodafone has also recently...Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?