FIRST TIME DEAL FOR HISTORIC RACE
In a noteworthy sponsorship development from the US, the famed Kentucky Derby horse racing event will have a presenting sponsor for the first time in...Read more
In a noteworthy sponsorship development from the US, the famed Kentucky Derby horse racing event will have a presenting sponsor for the first time in...Read more
The ongoing debate on the reach of sponsorship into the classroom continues this week with a report from Western Australia detailing how companies are set...Read more
The West Coast Eagles AFL club is in a strong sponsorship position heading into the 2006 season, with a deal recently finalised with Toyota Western...Read more
In what has become a big week off the field for soccer, a number of new sponsorship deals across various parts of the game have...Read more
Zurich Financial Services Australia, a company that has not been involved with sport sponsorship in recent years, has entered into a major three-year sponsorship contract...Read more
Local wool research and marketing organisation Australian Wool Innovation (AWI) has this week launched a major push into the $50 billion global sportswear market with...Read more
V8 Supercar team Ford Performance Racing (FPR) has renewed a long term marketing alliance with official CAD software supplier Product Lifecycle Management Australasia (plm) for...Read more
Philips Medical Systems Australasia, a division of Philips Electronics Australia, is the latest corporate to sign as an official provider for the Melbourne 2006 Commonwealth...Read more
Having renewed its association with the sport rugby after three years away from the sport earlier this week, mobile phone giant Vodafone has also recently...Read more
Telstra's BigPond brand has added that Sydney Symphony to its list of webcasting partners, with the partnership to see classical music concerts distributed to over...Read more