Basketball Victoria unveils growth strategy
Basketball Victoria (BV)has launched an ambitious strategic plan for 2025-2028.
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Wendy’s in Australian comeback but sponsorship plans unclear
Wendy’s has re-entered the Australian market with a new outlet on the Gold Coast, but it seems sponsorships are off the agenda for now.
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Bulldogs, Suttons Motors extend deal
The NRL’s Canterbury-Bankstown Bulldogs have extended with the Suttons Ford Homebush dealership.
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Gemba wins Australian Open ‘customer intelligence’ contract
Tennis Australia has appointed Gemba to provide customer intelligence services for this year’s Australian Open (AO).
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St Kilda appoints Michael Scott to new key role
The AFL’s St Kilda Football Club has appointed Michael Scott as chief customer & commercial officer.
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Athletics Australia extends PUMA deal to record length
Athletics Australia has extended with PUMA until 2032 and claims the arrangement becomes the longest sponsorship in Australian athletics history.
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Tennis Australia launches new fan engagement platform
Tennis Australia (TA) has introduced a digital platform called Beyond Tennis that will blend gaming, artificial intelligence (AI) and social media.
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Illawarra Hawks secure MCR, Pringles as backers until season end
Basketball’s Illawarra Hawks have announced Multi Civil and Rail (MCR) has signed on as platinum principal partner for the remainder of the season.
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