KPMG INCREASES ITS SYMPHONY DEAL IN MELBOURNE
Increasing its already significant involvement in the local arts sponsorship sector, accounting giant KPMG has recently signed a significantly expanded deal with the Melbourne Symphony...Read more
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HERBALIFE ENTERS AUSTRALIAN BEACH VOLLEYBALL
Global weight management, nutritional supplement and personal care marketing company Herbalife has signed as the Official Nutrition Sponsor of the 2005/6 Vodafone Beach Volleyball Tour....Read more
SYDNEY FESTIVAL IN STRONG SPONSORSHIP POSITION
Organisers of the annual Sydney Festival have raised over $500k in new cash sponsorship for the 2006 event, according to Bill Baggitt, head of business...Read more
KNIGHTS SITTING PRETTY HEADING INTO 2006
Beginning our annual look at the sponsorship situation for major sporting teams heading into the new year, Ross Cadell, sales and sponsorship manager from the...Read more
ST GEORGE ILLAWARRA FULL UP AT MAJOR LEVEL
The St George Illawarra Dragons NRL club has all major kit sponsors squared away for 2006, with major jersey sponsor St George Bank, sleeve sponsor...Read more
WATER POLO LOOKS TO SPONSORSHIP OPPORTUNITIES WITH NEW PROGRAM IN PLACE
Australian Water Polo Inc (AWPI), the national body for the sport of water polo, has signed an agreement with sports technology company SportingPulse to supply...Read more
NBL SHOOTING GOALS FOR PHILIPS MEDICAL DIVISION
Having increased its involvement in the sport in August, Philips Electronics Australia has provided SSA with an insight into how its major sponsorship of the National Basketball League ...Read more
MORE LINKS WITH CHINA FOR SPORT KNOWLEDGE AUSTRALIA
New sports education offering Sport Knowledge Australia (SKA), launched as an Australian Government initiative in June this year, is continuing to push into China, with...Read more
WORLD SERIES BRANDING AS LOPSIDED AS RESULT
Last week's baseball World Series in the US has spurned some interesting research results involving the corporate logo placements during the series' television coverage. ...Read more
LOOKING INTO PHILIPS' SHIFTING SPONSORSHIP STRATEGY
Philips Electronics Australia has also provided an overview of its sponsorship strategy over the over the past few years, a period that has seen the company move its interests from rugby league into basketball ...Read more
