In developments that should have implications for the local sponsorship and sports industries further down the track, handheld gaming device company Gizmondo Europe has just appointed leading Read more
Football Federation Victoria (FFV) has formed a new partnership with sportwear giant Nike that will see all junior registered participants, including those in Rooball and GoalKick, receive a Read more
The Wright Patton Shakespeare (WPS) Racing V8 Supercar team has used this week's Bathurst 1000 race to interact with students from Bathurst's Charles Sturt University, providing a select group with Read more
NSW utility Country Energy has recently extended its support of regional communities in the state by signing as a major sponsor of the 2006 Bega Showjumping Cup, to be held at the Bega Showground on Read more
As earmarked back in 2004, the Australian Jockey Club (AJC) and Telstra's internet arm, BigPond, have revealed a significant upgrade to the company's existing sponsorship of the club, with Read more
The Western Bulldogs AFL club has secured Italian sportwear company Diadora as its new apparel sponsor for 2006 and beyond under a new four year deal, having approached the company at just Read more
The Sydney Kings NBL team has confirmed a significant increase in sponsorship revenue for season 2005-06. Kings' executive director, John Overs, revealed that sponsorship has increased by 27% over last Read more
Healthcare barrier protective products brand Ansell has signed as an Official Provider for the Melbourne 2006 Commonwealth Games, with the company to provide 60,000 condoms and 60,000 units of personal Read more
Country Racing Victoria (CRV) has provided SSA with details of its partnership with fast-food chain Subway and, in particular, how a new initiative they have introduced has provided additional sales Read more
The sponsorship ledger of the upcoming Bathurst Rally has met expectations in its first year, according to James O'Brien, commercial manager for the inaugural race. He told SSA that the two Read more
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