Australian Turf Club wins Asahi Beverages deal
The Australian Turf Club (ATC) has a new beverage partner after striking a multi-year partnership with Asahi Beverages.
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Sydney FC secures Nexen Tyre deal
The A-League’s Sydney FC has signed a two-year partnership with Nexen Tyre.
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David Jones partners THE LUME Melbourne
David Jones has signed with THE LUME Melbourne and will integrate the gallery’s immersive art experiences into its retail stores.
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A year in sponsorship through Gemba's Lens
As the year comes to a close, Gemba head of marketing strategy, Adam Hodge, has once again compiled a '12-months-of-Christmas' list showcasing the topics that captured the greatest attention of the agency’s sport and entertainment sponsorship clients.
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Corks pop as Piper-Heidsieck extends with Australian Open
Piper-Heidsieck has renewed with the Australian Open (AO) tennis and will remain the tournament’s official champagne for another three years.
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Plantation Homes becomes Brisbane Heat major sponsor
The Brisbane Heat has signed Plantation Homes as a backer ahead of the Big Bash League season.
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Under Armour, ISC Sport align for teamwear
Under Armour has announced it will partner ISC Sport to integrating its global performance expertise with ISC’s local teamwear capabilities.
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Flinders University lifts for Adelaide Strikers
Flinders University has expanded its Adelaide Strikers sponsorship and, becomes principal partner of the Big Bash League (BBL) team ahead of season 14.
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Basketball.com.au launched to promote the code
LK Group owned website basketball.com.au is set to launch.
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