ASTN partners the NRL for sports innovation
The Australian Sports Technologies Network (ASTN) has launched a 10-week innovation program in collaboration with the National Rugby League (NRL) and Advance Queensland.
Read moreMore latest news - page 182
St Kilda in red for 2024 with expenses up
The AFL’s St Kilda has reported a net loss of $2 million for the financial year ending 31 October 2024 – a stark contrast to the $1.7 million profit of a year ago.
Read more
Telstra acquires Boost Mobile, raising sponsorship questions
Telstra has acquired Boost Mobile for $140 million putting a question mark over future marketing strategies.
Read more
Grey Goose lands as Australian Open vodka partner
Grey Goose becomes vodka partner to the 2025 Australian Open tennis.
Read more
Rabbitohs jump in with Wahu
The NRL’s South Sydney Rabbitohs have signed Wahu as membership partner for the next two seasons.
Read more
Bulldogs extend ASICS partnership
The Western Bulldogs have re-signed with ASICS and the global sportswear brand will continue as apparel partner until the end of 2028.
Read more
Emirates renews with Australian Open to boost community program
Emirates has renewed with Tennis Australia for five years and the new agreement will focus on community initiatives alongside ongoing support for the Australian Open.
Read more
Marketers turn to AI amid challenges: NielsenIQ
Senior marketers are integrating artificial intelligence (AI) into combatting challenges in consumer behaviour, budget constraints, and long-term brand-building according to the 2024 CMO Outlook report from NielsenIQ.
Read more
NEC extends with Essendon
NEC has extended with the Essendon Football Club to remain technology solutions partner and naming rights holder at the Hangar training centre until at least the end of 2027.
Read more