Liquorland, Golf Australia deal has fan focus
Liquorland has signed with Golf Australia for a major sponsorship what will include a prominent role at the 2024 Australian Open in Melbourne.
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Record $385 million investment to transform Australian sport
The Australian Sports Commission (ASC) has announced a record $385 million investment in Australian sport, aimed at boosting preparations for the Los Angeles 2028 Olympic and Paralympic Games and expanding community engagement through participation initiatives.
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WBBL achieves record viewership, attendance
The Women's Big Bash League (WBBL) has recorded significant growth in viewership, attendance and digital engagement in its tenth season.
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Long-term backer Mazda renews with North Melbourne AFLW
Mazda Australia has extended its major partnership with the North Melbourne Tasmanian Kangaroos AFLW team to run into 2025.
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Touch Football Australia CEO Jamie O’Connor resigns
Jamie O’Connor will step down as CEO of Touch Football Australia (TFA) after six years.
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Richmond increases profit despite on-field challenges
The AFL’s Richmond Football Club has posted a net profit of $2.76 million for the financial year ending 31 October 2024 – an 18.9% increase from $2.32 million the previous year.
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Pepper Money returns to topflight sponsorship with Wests Tigers
After sitting on the sidelines for the year, Pepper Money has returned to sponsorships through a deal with the NRL’s Wests Tigers.
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Gatorade, V Energy partner New Zealand Warriors
Suntory Oceania has signed for the Gatorade and V Energy brands to becomes New Zealand Warriors backers ahead of the 2025 NRL season.
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SEN and Patties realign for 2025
Sports Entertainment Network (SEN) has renewed and expanded its partnership with Patties Food Group which will strengthen the Four’N Twenty presence across its platforms.
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