Sydney Sixers jump in with Aiper
The Sydney Sixers have signed pool cleaning brand Aiper for the upcoming Big Bash season.
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Ford takes naming rights to NSW Open Golf Championships
Ford has signed for the naming rights to the NSW Open Golf and the Women’s NSW Open Golf Championships for the next two years.
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Melbourne Victory inks Skechers
Melbourne Victory GM of commercial Marko Gluscevic describes the A-League club’s new footwear partnership with Skechers as “a driver for education and brand awareness.”
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JD Sports enters NRL via Las Vegas showcase
The National Rugby League (NRL) has signed JD Sports ANZ to be presenting partner for Rugby League Las Vegas in 2025 and 2026.
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Essendon lands PUMA apparel deal
The Essendon Football Club has a new apparel and footwear partner with Puma replacing Under Armour.
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Melbourne Cup Carnival reports strong attendance, economy boost
The 2024 Melbourne Cup Carnival recorded total attendance of 285,675 – up 8% on 2023 and the best since 2018.
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It took nine years, but it appears iiNet is out of sponsorship
Internet services provider iiNet’s last major sponsorship was with the AFL’s Hawthorn Football Club where it appeared on the back of the players’ guernseys.
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Coca-Cola signs with Adelaid 500 as supplier for three more years
Coca-Cola Europacific Partners (CCEP) has renewed with the Adelaide 500 and will remain exclusive supplier of soft drinks and water at the motorsport event.
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New marketing network launched to boost sport participation
The Australian Sports Commission (ASC) has created the Play Well Marketing, Media and Communication Network which will be overseen by 12 professionals from sports and government.
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