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PROTON BACK IN THE SPONSORSHIP MARKET

Car manufacturer Proton Cars Australia is in the process of negotiating a new sponsorship deal, according to the company's national sales manager Peter Guimaraens. Guimaraens was unable . . .

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HONDA MOVING AHEAD WITH JOE ROCKET

In motorbike road racing, niche clothing company Joe Rocket has announced that it will replace Castrol as the new naming rights sponsor for Honda Australia?s road racing team. The partnership, which . . .

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MORE FUNDING FOR SPORT MANAGERS SAYS ISM

Professions falling under the broad grouping of 'sport managers' have missed out in this year's federal budget (See Issue 161), according to Michael Brierley, Darren Peters and Liz Ellis, directors of the Institute of Sport Management (ISM). While the industry . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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