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NASCAR'S ALCOHOL SPONSORSHIP MOVE A BUCKING OF THE TREND

In a move seemingly contrary to the general trend in sports sponsorship away from certain activities and products, the US's main motorsport category, NASCAR has just lifted a ban on hard-liquor sponsorship of cars dating back to 1972. NASCAR president Mike . . .

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ADDITIONAL NRL OPPORTUNITIES ON THE TABLE

The salary cap amendments currently being floated by the National Rugby League (NRL) will certainly have some major repercussions for the corporate sponsorship world, with the concept clearing the way for significant new sponsorship and endorsement opportunities within the sport.
The amendments outlined . . .

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REDS REVIEW MAY BE ON THE CARDS

The Queensland Reds Super 12 rugby union outfit may undertake a review of its commercial activities prior to the 2006 season, according to Grant O'Hara, marketing manager for the Reds. The potential move . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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