The Activations Showcase conference in Melbourne last week brought leading brands and music industry professionals together to explore the value of live music as a platform for brand engagement.
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Organisers of live event Night at the Barracks want to take the lead in sustainability by using an eco-partnership model aimed at reducing its carbon footprint.
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The Ford Dealer Network has signed on as a major backer of the Women’s National Basketball League (WNBL) for the coming season.
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Brisbane Roar has signed Allied Commercial as platinum partner and its logo will appear on the back of the men’s shorts for the upcoming A-League season.
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Industry leaders convened last week at the "Experiential Activation Hurdles: Strategies and Solutions" conference to address the growing challenges in experiential activations and marketing.
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Optus has struck a multi-year partnership with Invictus Australia which will support veterans and their families by forging community connections through sport.
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Sports marketing professional Cameron Nichol has launched a consultancy called Tailored Sports to navigate the sponsorship landscape for brands.
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Latina Fresh has become a major partner of the Women’s National Basketball League (WNBL).
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Australia’s position as an emerging hub for major international sports events took centre stage at the recent Activations Showcase conference.
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Monster Energy has secured a multi-year partnership with the Supercars Championship, solidifying its presence as the energy drink partner of the series and dislodging rival Red Bull.
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