Dr. Squatch taps Nick Cummins for mens’ care campaign
Dr. Squatch has appointed media personality and former rugby player Nick Cummins to lead its launch of a natural personal care range for men.
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AFL has a new head of customer and commercial operations
The AFL has appointed Rebecca Haagsma as executive GM customer & commercial to take up her role next February.
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Industry leaders share insights on successful in and at stadium activations during special rounds
Special rounds like AFL’s Gather, the NRL’s Magic Round and NBL’s HoopsFest are driving deeper fan engagement and commercial success by creating unique, festival-style experiences that unite sports, brands, and local communities, according to industry leaders at the Activations Showcase conference.
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Ninja takes naming rights to Bellerive Oval
Cricket Tasmania has signed Ninja as the new naming rights partner to Bellerive Oval.
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Boost Mobile extends Supercars to 2025
Boost Mobile has extended its partnership with the Supercars Championship through to 2025 which includes naming rights to the Gold Coast 500.
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Two Circles buys KORE with eye to North America
Two Circles will acquire fan and partnership intelligence platform KORE to expand further into North America.
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Record donation boost for Australian sports
The Australian Sports Foundation (ASF) has reported a record-breaking $98.8 million in donations for FY24 – up 24% on the previous year.
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Theme Group becomes Perth Glory major partner
Perth Glory has signed Theme Group as a major partner for the club’s 2024/25 A-Leagues season.
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